This chapter explores the prevalence and persistence of the display of the rainbow flag and rainbow motif in nine neighborhoods across Toronto, Ontario, Canada. At the same time, prevelence and use of the rainbow flag and the rainbow motif has increased in areas not usually considered part of recognized gay neighborhoods. Recently, the display and use of the rainbow flag in historically defined gay neighborhoods has grown even as gay residents and businesses have been driven away by gentrification, rising real-estate costs, and cultural homogenization.
